Whether your community of supporters is five thousand or five million strong, email remains by far the most cost-effective and powerful digital channel at your disposal to inform and engage your base. The basics of how to run a good email program haven’t changed a lot over the years, but new developments—such as Apple’s Mail Privacy Protection, malware screening software, and the rise of unethical actors in the fundraising and activism space—are forcing us to develop new strategies. I’ll share lessons learned—about list growth, deliverability, messaging, testing, fundraising and more—from more than 18 years experience managing email programs for CREDO Mobile, Bernie 2016, NextGen, Vote.org, Mozilla Foundation and People for the American Way.
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